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LinkedIn Article - 09/01/2026

Why Most Sports Apps Fail at Fan Engagement

Sports is one of the rare human experiences where emotion bypasses logic.

LinkedIn Article - 02/01/2026

From Tribes to Teams: The Evolution of Sports Communities

From an evolutionary perspective, belonging was not optional. It was essential.

LinkedIn Article - 26/12/2025

Why Fans Feel Wins & Losses Physically, Not Just Emotionally

Understanding why sports victories energize the body and defeats can feel like real pain.

LinkedIn Article -19/12/2025

The Biology of Cheering: What Happens in the Human Brain During a Match

Understanding how sports activate the brain, body, and collective emotion.

LinkedIn Article - 15/12/2025

Why Humans Need Sports: A Scientific View of Fandom & Belonging

Understanding sports fandom through psychology, biology, and human behavior.

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